Functions of a Sales Manager

Manages Staffing, Training, and Performance Evaluations to develop and control Sales Program of area of establishment:-

• Sales Manager's position is the first level of management and may have supervisors reporting to it.
• Co-ordinates sales distribution by establishing sales territories, quotas, and goals.
• Advises dealers, distributors, and clients concerning sales and advertising techniques.
• Assigns sales territory to sales personnel.
• Analyses sales statistics to formulate policy and to assist dealers in promoting sales.
• Reviews market analyses to determine customer needs, volume potential, price schedules, and discount rates, and develops sales campaigns.
• Recommends product simplification and standardization to eliminate unprofitable items from sales line.
• Represents Company at industry association meetings to promote product.
• Plays role of liaison between sales and other departments. 
• Hold sales meetings.
• Analyses and controls expenditures of division to conform to budgetary requirements.
• Prepares periodic sales reports showing sales volume and potential sales.

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